In the United States, a higher percentage of visible minorities are visiting social networking sites on a weekly basis than their non-ethnic counterparts. The percentage of Americans of different ethnic backgrounds who visit popular social media sites at least weekly.Research shows students want to meet similar people before they feel comfortable meeting different people. Meeting different people right away can lead to a sense of isolation and even rejection (which for an teen is the most painful experience imaginable). Most social media pros can easily name the handful of people of color in business. Companies need to consider proactively adding diversity to their social media teams, to ensure that first responders and content creation teams understand the perspectives of all customers.